In today’s experience economy, delivering a compelling experience demands a digital experience platform (DXP) that is based on extensibility and automation. Forrester has recently released The Forrester Wave™: Digital Experience Platforms, Q3 2019, which provides a detailed analysis of DXP vendors.
Join guest speaker, VP and Principal Analyst Ted Schadler from Forrester Research along with Dr. Thomas Vetter, SVP of SAP Customer Experience to understand the main criteria by which CX leaders should evaluate platforms that help companies listen to their customers, understand their intentions and take action to create exceptional customer experiences across sales, service, marketing and commerce.
Key takeaways:
- Learn the three main components of a full DXP stack that would be needed for your company to achieve the right platform.
- Understand the criteria used for the evaluation that would be relevant for your company’s CX strategy.
- Learn from SAP about the unique strengths of C/4HANA, customer experience suite portfolio that provides organizations consent-driven, single customer view at the center of the business, channels to deliver better customer experiences.
Speakers
Guest Speaker: Ted Schadler
VP and Principal Analyst
Forrester
Ted Schadler serves digital business professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on platform business models, digital transformation, digital experience platforms, and digital experience agencies. His current interests and collaborations include digital transformation, digital maturity, platform businesses, mobile web, and maps: the power hidden in plain sight. Ted is also the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014).
Dr. Thomas Vetter
SVP
SAP Customer Experience
Dr. Thomas Vetter is leading SAP’s C/4 HANA Suite development organization, SAP’s vision for a fourth generation CRM. In his role Thomas is responsible to deliver C/4 HANA as a Suite fully integrated in SAP’s Intelligent Enterprise. From 2011 – 2018 Thomas was head of the global Product Management and Development for Consumer Industries. In Consumer Industries SAP has clustered the solutions for Retail, Consumer Products, Life Science and Wholesale contributing a significant portion of SAP’s overall revenues. After starting in the mainframe R/2 development in 1994, he headed the ERP global development team in the area of Finance and Controlling applications from 1998 and SAP’s India ByDesign cloud offering application development from 2009. Dr. Thomas Vetter is also representing SAP in the „Arbeitskreis Organisation der Schmalenbachgesellschaft“ a respected German non-profit research organization. In this function he has co-authored a number of publications on organizational topics.